LMA Professional Advocacy Group: Leading Change Amidst the COVID-19 Pandemic

In News by Ioana Good

 Change is what drives the legal marketing profession and as the saying goes, the only constant is change! In an article published in Strategies Magazine, Ezra Crawford and Ioana Good discuss the goals created by LMA’s Professional Advocacy Group, which focuses on advancing the legal marketing profession and raising the profile of LMA’s members amongst law firm leaders, the media, recruiters, and industry colleagues. The authors also unveil the group’s new “Modern Legal Marketing Executive” infographic highlighting the “Modern Legal Marketer,” and identify the six areas of focus which include:

 Drive. Legal marketers are driving firm responses to the crisis by creating Coronavirus Resource Centers, developing rich content that answers key questions clients are asking, and other materials that help to differentiate and brand their firms. 

 Lead. Law firm marketing teams are leading and managing change in their firms. They are the bridge between management, IT and lawyers who have converted Skype, Zoom, and other online platforms into everyday tools that help lawyers connect with clients. Legal marketers are creating toolkits and customized communications to provide solutions for companies with challenging problems. 

To read the article in full, click here.