Historically, new innovations and communication practices have come out of crisis and uncertain times. Take for instance the 1918 pandemic which popularized the telephone so much that there was a ramp up in hiring and training telephone operators. Later, television rose during the Cold War era, influencing how people thought about the war and politics and consumed their news. Fast forward to 2020 and the covid-19 pandemic has forced everyone to change again and find new ways to connect and network without the general in-person meetings, conferences and travel. There is no doubt the digital space has exploded in the past year and that consumers have gotten closer to brands and developed stronger loyalty. According to Deloitte’s 2021 Global Marketing Trends Report, more than 70% of the individuals polled agreed they valued digital solutions that deepened their connection with other people, and 63% believe they will rely on digital technologies more than they did prior to the pandemic even well after it subsides. The report shares how to holistically and authentically meet human needs through:
- Human Experience
To read the report in full, click here.